Advertising Information
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Introducing
Radio Free Vermont
Radio
Free Vermont is an 'adult-contemporary' format radio
station which broadcasts 24/7 on the internet in hi-fi digital stereo,
playing Vermont’s widest and best variety of
yesterday's favorites from the 60's and 70's plus lite rock 80's
and 90's as well as the best of today's adult contemporary soft rock
hits.
Our Audience Radio
Free Vermont's target audience is all listeners ages 24-54,
located mainly in Vermont, and in greater New
England.
Adult Contemporary is the 2nd most listened-to radio format in New England! Markets We Serve
#137 Burlington - Plattsburgh, VT-NY
Metro 12+ Population: 319,000 #181 Lebanon-Rutland-White River Jct., NH-VT Metro 12+ Population: 214,800 (Market Ranking from Arbitron) Format Demographics
(Listeners 18+ Mon-Sun 6a-Mid) Women 65% Men 35% Average Age: 48 years old Audience Composition 12-17: 2.9% 18-24: 7.0% 25-34: 13.8% 35-44: 21.3% 45-54: 25.3% 55-64: 17.3% 65+: 12.3% Education
About 2/3 of Adult
Contemporary listeners have attended college.High School Graduate: 28.0%
Some College: 38.2% College Graduate: 27.4% Household Income
Nearly a third of Adult
Contemporary listeners have a household income of $75,000 or higher.Adult
Contemporary listeners are much more likely than the average person to
live in a household earning $100,000 or more per year.
Where do people listen?Less than 25k:13.5%
25k-50k: 28.0% 50k-75k: 25.8% Grater than 75k: 32.7% At work: 38.2%
At home: 31.0% In car: 28.7% At-work listening is the most popular with more listeners at work than any other radio format. When do people listen?
6am-10am: 6.8% 10-3: 8.4% 3-7: 7% 7-Mid: 6.2% |
80% Of U.S. Adults Go Online! "Four
out of five U.S. adults go online now" according to a new Harris Poll.
The survey, which polled 2,062 adults in July and October, found that 79 percent of adults -- about 178 million -- go online, spending an average 11 hours a week on the Internet. The results reflect a steady rise since 2000, when 57 percent of adults polled said they went online. In 2006, the number was 77 percent. Internet Radio vs. On-Air Radio Online radio reaches 33 million Americans per week, up from 29 million per week last year!
Arbitron / Edison Media Research
April 2008 "The amount of money spent on Internet advertising will outstrip that of traditional radio by this time next year." -
Bridge
Ratings January 2007
"Advertising
Goes Off the Radio - Ad dollars are deserting radio
airwaves for
the
Internet even faster than expected, studies show."
"Overall,
the number of unique visitors to Internet radio in the past 12
months is up 44%, according to a J.P. Morgan report, to 55 million.
Since November 2005, the Internet audience has grown at a
3.1% monthly
compounded rate."
"Advertising
are fleeing radio and flocking to
World Wide Web. Reports
are showing that by 2008 more advertising dollars will be spent on Web
than on radio."
"Internet
radio's monthly audience has grown by around 27 percent
annually since 2000."
"As
the
Internet steals
more and more advertising dollars away from
traditional media, the radio broadcasters appear to be one of the more
vulnerable enterprises because they don't have a new outlet or service
offering to offset that."
-Frederick
W. Moran, Analyst
Stanford Group |
The
Differences!
We
offer personalized
service to our advertisers.
We're a Vermont small business owned and operated by Vermonters, not a national chain of McRadio stations. We treat our listeners and our advertisers like family and friends. Our ads are extremely affordable for even small businesses! Even at their lowest rates, the other stations will charge you anywhere from $15 to $30 each time they play your commercial! You have the listener's attention. They're right in front of their computer speakers, listening to us ... and your commercial! Our signal is crystal-clear in hi-fi digital stereo statewide! No fading, no drop-outs, no static. Solid, clear and clean stereo audio! You don't need a high-speed connection to listen, you can listen to us even on a dial-up connection! Commercial
Copy Creation
If
you
do not have an advertising agency, we can create a commercial for you
at our studio. Simply contact us. We will work with you through script
consultations once we have your order. We also have a national pool of
voice talents available for you at a premium above the schedule of the
commercials. Each commercial is unique and special. We'll work with you
until we have an ad created that does the trick for your business.
Website
Advertisement
In
addition to on-air
advertisement, our sponsors receive front-page placement of their
website and/or logo under the "Our Sponsors" column. Banner space is
available for lease. Other options
include online coupon creation and your company's sale flier or
brochure in .pdf file format.
How To Advertise On Radio Free Vermont
Unless otherwise requested,
commercials are scheduled as space allows utilizing what is called "Run Of Station" (ROS). Custom schedules are
available upon request.
Pricing Standard 60-second commercial
price is $2 per airing. Standard 30-second commercial price
is $1 per airing.
Payment OptionsOur pricing is in line with industry standards. JP Morgan reports that in 2006, the cost per thousand listeners for internet radio advertising was approximately $5.59. Standard payment
terms for credit-approved commercial accounts are Net 30. We
also accept most major credit cards through PayPal.
Radio
Free Vermont will, in most cases, be quite happy to barter
advertisements in exchange for goods and services. Email us for more
information.
Advertising Agencies & Brokers We
offer 15% commission
to agencies and brokers. We can take delivery via CD (FedEx or UPS
delivery) or FTP (we have server space set aside for your easy access).
Ads are
acceptable in .mp3 and .wav file formats.
Contact Us!
Radio
Free Vermont
2171 Route 7-B Central North Clarendon, VT 05759 e-mail: sales@radiofreevermont.org |
